Wednesday, April 3, 2019

23A – Your Venture’s Unfair Advantage

  • A large group of people who are into the car scene. - For me this is valuable because if I am able to wash and detail some of their cars for shows, the word of mouth will spread around to many other people.  It's rare because it is a niche that only select people are in but are very loyal when it comes to their cars.  
  • Support of friends and family- This is valuable because I have a good support group willing to help me out in any way I need.  They can also help tell more people if they believe in the quality of my services.  It's not something that everyone can say they have support from.
  • A car that I keep in good condition, for self marketing. - Valuable because it promotes when I drive.  Some people ask how I keep my car so shiny or so clean and then I can offer with some product or service.  It's rare because many people do not wash their cars or don't take the time to apply wax or shine not knowing that others may see this and want their car like this as well.
  • A large number of followers on social media.- This is valuable because I can put some pictures and videos on social media and show off before and after pictures of services done.  Rare because not many people use social media so it gets ahead of the competition.  Not everyone likes to post on social media either but it can be helpful for a business.
  • Friends in the business who also can offer tips and advice. - Rare because in starting a business it can be difficult to know which steps to take.  I know people who can offer me certain strategies and techniques to improve.  Not all business owners have this advantage and sometimes have to learn mostly by mistakes.
  • Large supply of videos to use for helpful ideas. - Rare because not every business has videos and tutorials on how to do certain things.  With detailing, many people record their techniques and products for others to imitate and use.  Invaluable because this is like having free lessons just by watching videos.  It helps a lot for things like this.
  • Investors willing to help if they like the idea. - Rare because I have the chance to pitch ideas to people who would be willing to invest once the business grows.  Invaluable because its a big help for a business especially one in need of money but doesn't want to take out loans.  Could help business grow and improve.
  • Good environment to work in. - Rare because in Florida there is no snow which can cause slower seasons.  Working conditions can be year round and this is invaluable because one cannot afford to lose weeks or months of work due to the weather.  Here in Florida in can never be too cold and the heat can always be covered by a tent of some sort or garage.
  • Stable plan in mind for when business gets steady. - People going into business sometimes do not have plans or strategies so it helps to be ahead of the game.  It is valuable because its good to have a back up plan in case things go wrong and also necessary to stay organized. 
  • Great customer service skills and dealing with people.  - Rare because many people aren't good at interacting with customers.  They feel like this is the worst part of a job but in reality it is where people can earn your trust and where you can gain their loyalty.  Valuable because loyal customers are the best customers especially if they can refer more work to you.  

I think the large amount of videos and tips I can find online is the best resource for me.  There are many things I still do not know how to do but the best part is that I can watch a video and then try it out on my own car or someone else's car for little to no cost.  This is a great way to learn which products work better and which techniques are the best to get the best quality to give to my customers.

1 comment:

  1. Dan, you have a great list of you unfair advantages. Your idea of using videos to learn more is excellent. There have been many occasions where I do not know how to do something and every time I am able to find a video on youtube that teaches me how to accomplish the task at hand.

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