Friday, February 8, 2019

9A – Testing the Hypothesis, Part 2

Pierre - I was at the gas station putting gasoline in my car and went inside to buy something to drink as well.  When I was about to pay, the cashier asked me if I would like to purchase a car was as well as there was a man washing cars behind the building.  I politely declined.  I walked around the back and saw the man had no business.  I asked the man if he would like me to wash his van.  I could see it was actually scratched and dirty.  He was confused and it took a little bit of time to realize I didn't want my car washed but actually wanted to clean his van.  He laughed about it and said no he washes his own but then also declined for me to want to fix scratches and clean his car. 

Melvin - Melvin is my neighbor who enjoys working on his car.  Every Saturday morning he is awake at 6am either washing his car or working under the hood of the car.  He also started a new job which he needs to work weekends as well.  I noticed his car hadn't been cleaned in awhile so I offered to do it for him.  He laughed at me as well, and said he can do it himself but he just needs the time.  He enjoys cleaning his car and he uses it as a way to escape his daily life in sort of meditation.

Joe - A friend of mine who recently started a new job at a Infiniti dealership.  He owns an Infiniti as well and although he said he would love to help me out, he stated that he gets free car washes at his job.  They don't detail it but for a discounted price he can also have it detailed or use some of the products and do it himself.  He also says he doesn't have the extra money to spend on car washes.

Some guy - He is an older gentleman who drives an old car which has the hood and roof rusting away.  I met him at the building where I do valet parking at.  This turned out worse than I imagined because he didn't want to valet park his car but he wanted to self park instead.  I directed him to self parking and when he walked by me to enter the building, I greeted him again and asked if he wanted a car wash.  He stopped sharply and stared at me for about 5 seconds before cursing at me.  I apologized and let him know that I was asking many people, not just him.  He screamed at me saying,"No I don't want my car washed".  Again politely I asked why and he answered because his car is a piece of s*#t that he cares nothing about.  I believe he thought I was making fun of him and even while inside the building I could hear him talking angrily towards the elevator.

Ellen - She is a very nice middle aged woman.  She drives a sports car and it is in very good condition.  I complimented her car and asked her if she wanted a car wash but declined as she told me she has someone that comes to her home and does it already for her.  She seems satisfied with her work and also seems loyal in not letting anyone else wash / detail the car. 

Inside the boundary Outside the boundary
Who is In- People with vehicles Who is Not- People who clean their own cars, have someone do it for them already, or don't like their cars cleaned.
What the Need Is- Clean car What the Need Is Not- Not for people who don't care if their car is clean or not.
Why the Need Exists- Not everyone likes to clean their cars. Alternative Explanations- Some people already have people who clean their cars, others don't want their cars cleaned and others do not have the money to spend for this service. 







1 comment:

  1. Hey Daniel,
    I like where you're going with this opportunity as I've gotten involved in this industry myself down in Naples with an account-based car cleaning service. Determining whose in and whose out of your opportunity's boundary is important because there is a small niche of people who obsess over their car's cleanliness and that's were the money is. I look forward to following along with your ideas for this opportunity. Nice post!

    ReplyDelete