Mariana- During her interview she said that price and quality are the two main factors of her car wash choice. I told her different styles of washes can be done as well. For example, hand washes do not leave as many swirl marks and scratches and are better for the paint in the long run. However, she stated that her car is leased so she doesn't really worry about that. She also stated that first impressions are very important so this will help her decide on if she wants to stay with that service or look elsewhere. Since this service is in person she will pay cash or use other methods like CashApp, Venmo, or PayPal.
Michelle- She stated that price,convenience, and quality all play a distinctive role in choosing her location to do a car wash. Since she also leases her car, she stated that style of wash isn't a big deal or factor so long as it looks good on the outside and feels and smells good on the inside. One of the biggest things I took from our interview is that, she stated that she likes to use environmentally friendly products. For instance air fresheners that won't harm her breathing and other chemicals that won't harm our land. She stated, she hasn't found a convenient Eco-friendly place yet but would be very willing to use one for similar price and quality. So far her needs have been satisfied but would be willing to seek Eco-friendly service as alternative, and she would also pay cash, card or one of the payment apps in person. Michelle says the quality of the inside is more important for her. If it is clean and smells and feels good while driving this is how she bases it on if the right choice was made, more so than the quality of the outside.
Oscar- Oscar says the quality is the most important factor for him. He would be willing to pay a little more for a hand wash because he's experienced his paint messing up from machine washes and swirl marks which he had to spend more money to fix. He also owns his car, so he wants to make sure it lasts him a while unlike leasing a car. He used to wash his own car but he has since gotten a new job and also moved into an apartment which makes it more difficult to do. He has a place he goes to but is out of the way, so he has to spend more time and gas to get there. A good alternative would be if he didn't have to travel far to one or at all and if the quality is equal or superior he also wouldn't mind paying a little extra for the service. He rarely has cash, but would pay with debit or also one of the payment apps since this is a service done in person. He says a few days or week after the wash, he noticed different places often determine how long the car can stay clean for. He uses this as a way of determining he made the right purchase.
Based on the interviews. Most young people today are using payment methods like CashApp, Venmo, and PayPal. Most people do not have cash most of the time so payment by card will have to be an option as well and something work looking at in more detail. The Eco-friendly perspective is also one worth experimenting with as it definitely would be better to use safer soaps so long as the quality is equal or superior. Lastly, making sure the wash lasts for a good amount of time is something worth looking at. Whether its sprays they can use to wash off any marks afterward or cloths they can use to quickly wipe off dirt. It might be a good idea to give these to clients every month or two as a free gift.
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