19A – Idea Napkin No. 2

I am 28 years old and I have great skills in speaking with customers.  I've always had jobs where I must speak to customers and more often than not, customers leave feeling satisfied and happy.  I've been asked to speak with people in cases where they are unhappy with something or upset, and I have resolved the situations numerous times.  I enjoy playing team sports, which I feel like has helped me become a good team player in the workplace as well and has even given me some leadership skills.  I'm also bilingual, which is a big help living in South Florida as there is a large hispanic population.  I have always liked to keep my car clean and running well.  Since my first car to my current one, neighbors and friends have always noticed that I tend to keep my vehicle in good condition.  My goal is to have my business take off eventually where I can have a couple locations around the county and hire more people as well for my car wash business.  I would still work as well but have more locations set up for some passive income.  There is a lot to learn in this business but little by little I feel like I can pick up a new skill as weeks go by. 

I'm offering customers a car wash / detail service.  However, it's a service which they can use without having to wait.  Whenever people spend their leisure time eating or watching a movie, or even shopping, they can come back to a clean car to drive.  This will help people enjoy their days without wasting any time throughout their days.  Many people feel as though they can do something more productive during this time like make money or spend time with family and friends. 

My prospective customers would be the older population that cannot themselves clean their own cars.  It would need to be people in the middle class at least, for the ones who earn less income probably wouldn't be willing to pay for such service.  People who also live busy lives and just can't find time to wash it themselves or take it to a car wash would also be potential customers.  So, business owners and other entrepreneurs as well and even parents with kids.  I have a 5 year old myself and know that it can be hard to spend time with kids when having to do so many other errands.  The prospective customer is quite larger than I expected, so long as they admire their cars. 

Customers will pay me money to use my service because its convenient.  Many people consider their time as a precious asset.  Time wasted is time you can never get back.  Whether it's people with children that want to spend as much time with them as possible or business owners that need more time to help their business grow.  These people cannot afford to waste time waiting for a service if there is a better one that is more convenient for them.  For this reason, I believe customers would be willing pay for a quality service in which they trust and feel like they are paying for a service as well as paying for time not lost while waiting for such service to be completed.

People skills will definitely set me apart from competition.  Many people like to get their services done and not speak to anyone but others love to speak to someone who can give a little feedback on their vehicles and how to keep them clean themselves.  Car enthusiasts will want to know which products are being used and I intend to even offer green washes which use environmentally friendly soaps, cloths, and equipment.  Such as shampoos and wax that won't hurt our environment as much as other chemicals.  As well as, electric machines instead of gas, and even recyclable products such as microfiber towels.  I've yet to see any car detailing or washes in my area that advertise the use of environmentally friendly products.  I think this is a good way to attract even more people from a certain niche that can be a valuable thing for this business.

I think all my elements can fit together to form a great service for people.  If there is any weakness, its with the experience.  I've always kept my car clean but when it comes to scratches and dents on paint, I still need more practice with this.  I've seen videos on how other professionals do this and it's something I need to try and learn so that I can offer add-on services to customers for even better profits. I could also reach out to other service professionals and see what they price their customers for such services.  I do not want to under charge people and then cut my profits. 

The feedback I received is that I actually have a bigger customer base than I thought.  I've added more prospective customers to my idea which is really great to expand the business.  Another thing is the positiveness on having people skills and how customer service really is something people like to be treated with as a paying customer.  I got positive feedback on how people really see time as an asset so this is definitely I want to market to customers, and let them know that this service can be done without losing any of their valuable time.