My prototypical customer is an older woman by the name of Phyllis. She currently stays active by playing golf and tennis mornings at her country club, and also comes in the afternoon to play Mahjong with her friends from the country club. She has three kids, all of which have moved to different states and have kids of their own. He husband still lives with her and also plays golf with his buddies at the country club. They are both retired lawyers and although they stay active, they do not like to wash their own cars. Years ago, their children did it for them but they have since moved away and can no longer do it for them. Phyllis drives a silver Lexus SUV that is only about 4 years old and is well taken care of. She still enjoys grabbing a cocktail at the bar with some of her friends on Thursdays. Her favorite drink is a Martini.
Phyllis and I both have one thing in common. That is to keep our cars in good condition. She once scratched her car against a column in the parking lot, but she got it fixed within a week. I don't think this is a coincidence because if people tend to take care of their cars then they must want it to be clean as well. I personally do not like driving my car if it is dirty.
Hey Daniel,
ReplyDeleteI love the depth and detail you provided for your customer avatar. I can tell she prefers the finer things in life and could be very picky when it comes to the cleanliness of her vehicle. I find we usually have something in common with our prototypical customers because in order to truly help our clients, we have to be passionate about our good or service. The picture you chose looks like the Phyllis you described. Nice job, Daniel!
Hi Daniel,
ReplyDeleteYour avatar is similar to what I picture as your targeted segment! There are many people who take pride in the vehicles they drive and want them to look top notch. There are also people who want to keep their vehicles for many years after it is paid for and the way to keep it looking new is by detailing it regularly. I think the reason you have a common interest to Phyllis is because you take the same pride of ownership that she does.